BUSINESS OWNERS
What Is Your Perspective on the Importance of Business Valuation?
Take the 2025 Business Valuation Practices Survey™ and help define how growth-focused midmarket business owners are thinking about value.
Takes just 5 minutes
Benchmark your opinions against other business owners.
Complete the Survey
Invest less than 5 minutes.
Get the Full Report
Get access to the report and future updates.
See How You Compare
See the practices of other business owners just like you.
Why This Matters
As a business owner, you know that growth is about more than just revenue—
it's about building value.
This quick survey explores how business owners like you think about:
When and how to assess business valuation
What drives long-term enterprise value
How valuation connects to leadership, legacy, and future options
Your anonymous input will shape the 2025 Business Owner’s Valuation Practices Report, the first national benchmark on how private business owners think about value creation.
What's In It For You
STRATEGIC INSIGHTS
Understand how other business owners approach valuation and long-term planning.
BENCHMARK DATA
Compare your mindset to current trends and best practices.
FREE BOOK
Get a copy of A Business Owner's Guide to Maximize Business Valuation.
OPTIONAL CONSULT
Receive an invitation to a free strategy session to explore how to increase your business’s valuation.
Who Should Participate?
BUSINESS OWNERS OF PRIVATELY HELD COMPANIES
This survey is intended for business owners, founders, and CEOs of privately held companies who are actively involved in the strategic direction and long-term growth of their businesses.
Whether you're planning for succession, considering a future exit, or simply want to better understand how to grow the value of your business, your perspective will help shape this important national benchmark.
Who's Conducting This Survey?
The 2025 Business Owner’s Valuation Practices Survey™ is a national research initiative sponsored by partners including Value Creation Engines and The Ultimate Scorecard.
Why Are You Doing This?
We’re conducting this survey because we want to understand why so many business owners are unprepared when it comes to the value of their business.
We want to know: Why isn’t valuation a regular practice?
What are the beliefs, barriers, and behaviors behind this gap? We’re committed to helping owners shift from reactive to strategic thinking when it comes to value creation.
This survey is the first step toward understanding the mindset behind the statistics—so together we can fix what’s broken and build a stronger future for business owners and their stakeholders.
The data is clear:
According to the Exit Planning Institute, 83% of businesses that try to sell are unsuccessful—often because they’re not ready.
Even more concerning, less than 40% of private businesses have had a valuation in the past three years, and when they do, it’s typically reactive—driven by one of the 5 D’s: death, disability, divorce, distress, or disagreement.
We want to know:
Why isn’t valuation a regular practice?
What are the beliefs, barriers, and behaviors behind this gap?
We’re committed to helping owners shift from reactive to strategic thinking when it comes to value creation.
This survey is the first step toward understanding the mindset behind the statistics—so together we can fix what’s broken and build a stronger future for business owners and their stakeholders.
Will you take 5 minutes and help us figure this out together?
FAQs
Will you ask for anything confidential?
No. We don’t ask for information about your financials or sensitive data. We are looking for insight on your opinions and practices around business valuation.
How long will it take?
Just 5 minutes. All questions are multiple choice or rating scale.
What do I get in return?
You'll receive a copy of the 2025 Valuation Practices Report when it is completed along with periodic updates as we gather data.
You'll also get a free copy of the book A Business Owner's Guide to Maximize Business Valuation.
If you want you can take advantage of an invitation to a free consultation to discuss your business valuation.